A question that I get asked quite regularly is: 'How do you make your kits?'
And my answer is always pretty simple - 'I just make them...I dunno!'
But I realised the other day that actually I go through a process with each kit that is fairly similar - so here is how I make and design our craft kits!
So here goes...
STEP 1) Have an idea - this normally comes out of nowhere and will end up being hastily scribbled down in one of many mini notebooks I have scattered about the house!
STEP 2) Do a rough sketch of the final make - as a visual person once I have an idea for a craft kit I like to sketch out the end make to see whether I think it coud be viable.
STEP 3) Ask people - I then use this sketch to ask people what they think, do they think it could work, would they buy it etc...it is always so helpful to get a second and third opinion!
STEP 4) MAKING TIME - This is my favourite part! I make up a prototype of the chosen design and see if it works - if it does then I move onto the next step and if it doesn't then I might tweak it and start all over again!
STEP 5) Costing and finding suppliers - next I have to figure out how much each component of the kit will cost plus packaging and where to source the various craft ingredients from! This can take quite a long time, but from this I can also then figure out pricing!
STEP 6) Designing instructions and templates - These are the core bits of the kit so I take a lot of care over this part. Usually I write out the instructions and hand draw any templates and proof read everything before playing with it all in illustrator and making it look pretty.
STEP 7) Designing packaging - Once I have worked out all of the dimensions for my packaging, I once again hand draw this and then put it all into illustrator and make finish it off.
STEP 8) Photo time - I take pictures of each step if the craft kit needs photo instructions, I also take pictures of the finished products so that they can be put onto the craft kit packaging. I use some cheap soft box lights that I bought on ebay and my Canon 5D DSLR to get my pictures how I like them.
STEP 9) Edit and upload pictures - I then upload all of the pictures and edit them in photoshop adjusting the contrast and saturation and then I place them on the packaging and instructions.
STEP 10) Order printing - This is what it says it is! I then order any printed materials for the craft kits - this can take a while as my printers website normally loves to crash on me!
STEP 10) Make up the kits - Once the printing has arrived we get to work (we being myself and my partner Mike) we cut up components and box up the kits, this means a lot of time spent sitting on the floor or crouched over a table. We normally stick on some trashy telly and eat cake whilst we do this! Yay! Nearly done! This is another fave moment as it is where I get to see everything come together!